bigbanana: Solving the fashion industry’s plus size clothing problem

Our ability to evolve with time is the essence of what has set us apart from other species in the animal kingdom. Our ancestors didn’t let their surroundings decide if we survived and thrived. No, they made a choice; they choose to persevere by evolving. Clothes were a result of such evolution.

When clothes first came into being, their primary purpose was to protect the human body from the chilling cold and other beings with nefarious goals. However, this purpose has also evolved with time and in our day and age, clothes define people.

No matter how crude this may sound but the reality is that the first thing people notice about a person is his or her physical appearance. The right clothes can be the difference between making a fantastic first impression or it is becoming a total disaster. It is fortunate then that there is an entire multibillion-dollar industry whose sole reason for existence is to make sure that people can the look as good as they possibly can. The fashion and clothing industry. And yet, there are people who still must struggle to find a shirt with a perfect fit and an awesome pair of jeans.

The Fashion industry’s plus size clothing problem

For all the good the fashion industry has done, its history has been one of discrimination. From designing superior clothes for one race while leaving another with very degrading options to refusing to define clothes for the homosexual community, the fashion industry is far from innocent.

Fortunately, the 21st century has seen most of these discriminatory traditions fade out of existence, less fortunately, however, there is still one group of people who still are the subject of the fashion industry’s purposeful neglect and apathy. The plus size individuals must spend a lot of time and effort just, so they find one decent piece of clothing as they navigate through fashion clothes designed exclusively for fit and lean people.

But this is about to change in a massive way, and there is a fashion company that aspires to change the face of plus size clothing in India and evolve it into something far more amazing; bigbanana

bigbanana’s plus size clothing in India

bigbanana clothing is a 3XL, 4XL up to the 7XL online clothing store in India that is unlike any other. They are at the forefront of this new phase of evolution in the clothing industry of India. bigbanana challenges these prevailing notions in the fashion industry and vehemently believes that “Big is Awesome!” Leading the race in producing fashionable plus size clothing, they are ushering in an era where every plus sized individual won’t have to waste hours going from store to store to find trendy 4XL plus size clothing.

Check out their website and you too can join this new era of clothing evolution.