bigbanana clothing: The battle against stereotypes

The social stigma associated with plus size is bloated to a level that it’s almost racist. bigbanana clothing is not just a brand, it’s an initiative to paint that stigma colourless. People just assume that plus-sized folks are unhealthy without even having any evidence to show their cholesterol levels or medical test results.

It happens to the best of us. Remember when Ashley Graham became the first major plus-sized model and Edwina Currie made some inappropriate comments about plus-sized models.

She said “Who is that sort of size are unhealthy. They are heading for diabetes, knee problems, hip problems and all the other issues” and for Graham, she said, “I think she looks unhealthy – obese – If you get to that sort of size then you are doing your pancreas an awful lot of damage.” But it’s not just her, it’s almost every other person who shares the same opinion and to some extent, we all are conditioned to believe that way. But the truth is that one can be of plus size and be healthy.

So, the question is what is normal? Or does it even practical enough to label a body type as normal when it’s such a complex matter and every body type in the world is different?

The dread for shopping for clothes is finally fading: plus size clothing online, India

The market, online or offline, is better for plus sized women, which is good, but what about men? If a plus-sized man goes for a long-debated and dreadful shopping, he would pick up a dozen XL or XXL shirts.

They don’t have a range of colours to choose from. That’s why you would often find a plus sized man in black or some dull colour. The clothes available for those men are unexciting, dull to a level that there shopping is just to cover their highly stigmatized body and the joy of shopping for clothes is still a strange concept to them.

The online presence of plus-sized clothing in India is finally catching up to the needs of plus-sized men. Thanks to the brands like “bigbanana” that are not manufacturing drapes but attractive and trendy plus size clothing.

bigbanana clothing: Sewing the Big Dapper

The problem with the available XL, XXL, or XXXL is that they are mostly for taller men. “[Retailers] think if you’re big, you have to be tall, but that’s not necessarily the case, they need to figure out the different sizes of men, the same way the women’s industry realized there are different sizes of women. They’ve perfected that”-Kelvin Davis, founder of the plus-size fashion blog Notoriously Dapper.

The need for reform in the plus size clothing in India was long due. bigbanana clothing is a celebration of being big. Our stride to trendify plus size clothing has just begun, the journey that is a determined one and the goal is to make “Big is Awesome” a proud chant for us big men out there.

Be a part of the plus size clothing revolution?

So, what's refraining you to be a part of a revolution that is just and just for you? It's time to flaunt on that body big and those germs fit. Clear off those thoughts that make your hearts heavy and wear those clothes that make your walk steady.

Isn't it beautiful to know that someone cares about your deep-rooted diffidence? Someone that knows where it hits you when the fleeting moment of optimistic shopping goes down the drain. That's what bigbanana's clothing revolution is about.

It's not the time to just man-up but BIG MAN-UP and be a part of this revolution. Is it about time to go the bigbanana way.